Making Headlines

A Grand Opening Gone Bananas

When Vitaligent, the largest Jamba Juice franchisee, was ready to open the brand’s first drive-thru smoothie stop in Lodi, California, it turned to AMF to mix up a delicious event.

AMF created a day-long celebration complete with balloons, music, prize wheel and a hashtag contest for Jamba Juice rewards. Our outreach generated local media coverage on local Fox, NBC and the CW affiliates and an article in the Central Valley Business Journal.