Making Headlines

AMF Media Group a Finalist for 2016 Ragan’s Health Care Agency of the Year

Agency Also Named a Finalist in the Marketing Campaign Category

AMF Media Group (AMF), an award-winning, full-service marketing agency, announced today that it has been named one of four finalists for Health Care Agency of the Year in Ragan’s 2016 Health Care PR and Marketing Awards. The agency has also been recognized as a finalist in the Marketing Campaign category. With hundreds of entries from around the world, Ragan’s Health Care PR and Marketing Awards celebrate advancements in health care marketing and are judged on inspiration, innovation and creativity in communications.

“We are honored to be recognized as a finalist in this year’s Ragan Health Care PR and Marketing Awards,” said Vintage Foster, president of AMF Media Group. “AMF works with a diverse set of health care clients, including Alameda Health System, Kaiser Permanente, Blue Shield of California and Hospital Corporation of America. Ragan’s announcement acknowledges our ongoing commitment to produce creative and effective work that addresses clients’ patient population demands and the shifting landscape of the post-Affordable Care Act market.”

In the Marketing Campaign category, AMF submitted its television and out-of-home advertisement work for Alameda Health System’s Alameda and San Leandro Hospitals. The campaign focused on each hospital’s role as a trusted, high quality community-based care provider. Results were astounding, with Alameda Hospital seeing a 14 percent increase in surgeries, a nine percent increase in ER visits and a 49 percent increase in average daily census for acute care. Similarly, San Leandro Hospital saw increases of 28 percent in surgeries, 12.1 percent in ER visits and 10 percent in average daily census for acute care.

Ragan’s previously named AMF the 2012 Crisis Communications Agency of the Year and recognized it in the 2015 Employee Communications Awards for Best Annual Report, both for its work in the health care industry. AMF also recently won several Davey Awards, AVA Digital Awards and Telly Awards for a variety of work in advertising and marketing.

The winners of Ragan’s 2016 Health Care PR and Marketing Awards will be announced in late August.

For more information on AMF Media Group’s health care practice visit:
healthcare.amfmediagroup.com