Alameda Health System Ad Campaign

A NEW DAY

For the first time in its history, Highland Hospital could boast of a new state-of-the-art facility. To make the most of the opportunity, Alameda Health System turned to AMF. The result – an ad campaign highlighting Highland Hospital’s new Family Birthing Center.

Outcome

Television (cable and network), radio, digital, and outdoor ads were complemented by aggressive PR outreach that landed multiple hits in local media, two PSAs by CBS Health Watch and an 81 percent increase in website traffic. Births at the Family Birthing Center during this time rose 30 percent.

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