Armanino Internal Communications

GETTING TO KNOW YOU (FOR FUN AND PROFIT)

Armanino prides itself in supportive relationships not just with clients, but with its own. The award-winning California accounting and consulting firm lived that principle in communicating its merger with Travis Wolff of Dallas. Personable AMF videos spotlighting CEO Andy Armanino (joined by AMF CEO Vintage Foster) addressed key questions for newcomers and home base alike, stressing the firms’ compatibility not just professionally, but in common cultures.

Outcome

AMF’s strategic, consistent, and skillful communications ensured a seamless transition destined for mutual success – including a 99 percent employee retention rate three months after the merger and a 90 percent client retention rate today.

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