Blue Shield Internal Communications


Blue Shield turned to AMF for help shaping and deploying key internal communications. First, we helped craft the company’s five-year strategic blueprint report, after interviewing executives and reviewing data. We then supported an internal messaging campaign for key pillars of the strategy with videos, printed materials and design collateral.


The change in message was visible from the outside as well, as PPO participants increased 5 percent in small businesses the last quarter of 2016. HMO sign-ups also saw a slight increase of 2.8 percent, nothing to sneeze at in an increasingly complicated and competitive healthcare market.

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