City of Concord Campaign

“OK, I’LL BITE”

Think outside the fishbowl. That’s what Concord wanted Bay Area executives to do. AMF’s campaign spotlighted a cramped goldfish bowl and urged decision-makers to look to affordable, family-friendly Concord and its two BART stations when considering relocating a business.

Outcome

While a direct line between advertising and business growth is hard to track, following the campaign more than 40 new business opened or relocated to the city and there was a 550 percent traffic increase to the website.

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