San Luis Obispo Farmers Market Association Branding

Market Fresh

There were concerns that San Luis Obispo’s farmers market was headed to a sales dip due to customer boredom. In 2015, AMF reinvigorated the market’s outdated branding and website design, infusing them with new energy and style. We also repopulated a long-dormant blog with engaging local stories, adding videos on market-fresh tips and using social media to keep a close connection with customers.

Outcome

The outcome was swift and fresh. The blog drew thousands of readers to the client’s Facebook page. More importantly, the efforts created a rise in attendance at the popular Thursday night market, and it has set new sales records each year. There was also an upsurge in media attention by local and regional publications, including Sunset and Via magazines.

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