The Bay Club Company Direct Mail

A HEALTHY RETURN

The Bay Club offers health clubs, tennis and golf courses along with world-class hospitality services in the Bay Area and Southern California. When this “21st Century Country Club” wanted to draw in more families and young professionals, it turned to AMF to create two direct mailers that reflected the athletic and social lifestyles the club’s campuses offer.

Outcome

When the mailers hit, with one targeting families in Northern California and the other targeting fitness enthusiasts in Southern California, they generated more than 400 leads, above average for the sports and fitness club.

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