A Winning Approach


Editorial Director

Peggy is an award-winning writer and editor with nearly 20 years of experience in newspaper and magazine production. She also has extensive online content and custom publishing knowledge, guided by a creative spirit and deep sense of professionalism. She has specialized in community coverage – hard news, government and features – and parenting journalism, with personal experience as a mother of three. Peggy at various times managed editorial content for six community weeklies and produced the Bay Area’s two main parenting magazines – Bay Area Parent and Parents Press. She also wrote extensively for the San Francisco Chronicle’s Special Sections department. At AMF, she oversees magazine and website content.