Intro
Runs on Love
Amy’s
Drive Thru
Platforms
- Digital
Our Role
- Digital + Social
- Public Relations
Project Overview
Situation
Amy’s Organics, a well-known producer of quality organic food products, sought to open an Amy’s Drive Thru in Corte Madera, California, a town that disallowed drive-thru businesses by ordinance.
Approach
Using media tours, neighborhood events, aggressive social media outreach, presentations and other grassroots efforts, AMF Media Group helped build a 1,100+ member support group. Supporters wrote hundreds of emails to the Town Council, and council hearings garnered TV and media attention.
Outcome
The result was an unanimous 5 to 0 vote by the Town Council in support of the project, bringing healthy fast food to the city and making Amy’s Drive Thru Corte Madera the family-owned restaurant brand’s second standalone location.
Media Outreach
AMF developed digital and print resources to help educate the Corte Madera community on the Amy’s project and garner local support.
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