Intro
Best of the Best
Armanino
Platforms
- Digital
- Television
- Radio
Our Role
- Marketing
- Digital + Social
- Public Relations
- Internal Communications
- Research
- Production Services
- Event Services
Project Overview
Situation
After experiencing unprecedented growth, accounting and business consulting firm Armanino needed an updated brand campaign to help it continue to build momentum and capture market share.
Approach
AMF Media Group introduced Go Beyond, a brand campaign that spoke to CEOs and CFOs, introducing them to how Armanino could help them take their business to the next level through new service offerings and technology solutions.
Outcome
Armanino has continued to experience extreme momentum, moving from being the largest independent accounting and business consulting firm based in California to a top 25 national firm in the past four years.
Deliverables
COVID-19 Communications
When COVID-19 hit, Armanino quickly jumped in to establish a Resource Center to help clients answer key questions about the impact of the pandemic on their companies. AMF produced expert-driven content that spanned service lines and industries. As a result, the firm was often first in the delivery of this key information for businesses and saw more than 150 new leads.
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AMF used a media mix, including print, digital and radio to communicate Armanino’s brand proposition to the market.
Diversity, Equity and Inclusion Video
AMF produced an anthem video to show how at Armanino, differences make the firm stronger, smarter and more innovative in how it serves clients.
Merger Communications
When Armanino merged in Travis Wolff of Dallas, AMF developed a transitional webpage that stressed the firms’ compatibility. The result was 99% employee retention and 90% client retention following the merger.
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