Intro
A Visionary Plan
Avila Ranch
Platforms
- Digital
Our Role
- Branding
- Marketing
- Digital + Social
- Public Relations
Project Overview
Situation
Like many cities in California, the city of San Luis Obispo faces a critical housing shortage, particularly in the category of Work Force Housing. It is also a community mindful of growth and preservation of its unique character. Balancing growth concerns with proposed development posed a seemingly impossible communications challenge for the Avila Ranch project.
Approach
AMF Media Group mounted a street level strategy emphasizing transparency, open communications via social media and small group presentations. We secured endorsements from influencers, business leaders and key organizations, and supporters directed communications to city staff and elected officials.
Outcome
The 2.5 year project ended with an unanimous 5 to 0 vote of support by the City Council, paving the way for the opening of the 720-unit Net Zero energy output neighborhood.
Deliverables
Project One Sheet
AMF developed a one sheet to give prospective buyers an overview of the proposed community featuring a wide range of affordable homes and significant open space.
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