Intro
Keeping the Machine Running
JB
Dewar
Platforms
- Digital
- Radio
Our Role
- Marketing
- Digital + Social
- Production Services
Project Overview
Situation
JB Dewar, a fuel and lubricant distributor on the Central Coast, has been fueling local commerce for more than 85 years. However, with new businesses moving in from the Bay Area and lacking familiarity with the brand, JB Dewar needed to differentiate itself with its high level of service, longevity in the business and expertise.
Approach
AMF Media Group jumped in as an extension of JB Dewar’s marketing team, providing recommendations to enhance brand awareness and drive sales. We deployed a new website, corporate video and advertisements that positioned JB Dewar as the trusted business partner delivering 24/7 service.
Outcome
JB Dewar has noted increased trust among business customers as a result of AMF’s efforts. Companies believe JB Dewar is committed to their business and the broader community.
139%
increase in web traffic
55k
video ad views
282+
inquiries generated
5.3M
advertising impressions
Deliverables
Website
A new website was designed to better tell the JB Dewar story, showcase its products and services and provide a resource for current and prospective customers.
Video
A corporate video sent the message that when businesses win, JB Dewar wins. The long-standing family business takes a modern-day approach to serving customers with top-line expertise and quality products.
Advertisement
Print and digital advertisements were designed to speak to businesses ranging from growers and harvesters, auto shops, construction companies and government fleets.
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