Project Overview
Situation
Skaha Hills, a master-planned community in the heart of the Okanagan Valley, offers potential buyers an incredible amount of value, luxury and vacation style living — but developers were faced with a highly competitive British Columbia real estate market. They sought to quickly raise awareness of the project among those looking to purchase a new home and drive qualified leads.
Approach
AMF Media Group developed the marketing engine from scratch, combining creativity and campaign strategy including both digital and offline (traditional) placements.
Outcome
AMF generated over 1,000 registrations, selling out Phase I and II of the development and creating a waitlist for Phase III. 19 homes sold on opening day, 47 homes sold within the first two months and subsequent conversions grew by 700. Overall cost per acquisition declined as the campaign became more efficient.
1,000
registrations generated
47
homes sold within the first two months
95%
increase in conversions
Testimonials
“Skaha Hills is pleased to have teamed with AMF Media Group as our Agency of Record. This partnership has allowed our home development project in Penticton to surpass every sales milestone far ahead of schedule, achieving sell-out status on our first two phases of new homes far ahead of schedule. Their focus on finding targeted audiences through a layered multi-media approach has generated thousands of substantiated leads and producing waitlists for the releases of Phase II & III homes!”
– Curt Jansen, VP of Development, Skaha Hills
Deliverables
Digital + Social
AMF delivered expertly targeted media to generate brand awareness and promote three new luxury housing developments: The Views, The Ridge and The Vistas.
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