AMF Media Group (AMF), an award-winning, full-service marketing and public relations agency, is proud to announce its integration of ChannelMix, a cutting-edge data management platform, to drive advanced marketing impact for clients. ChannelMix serves as a single source of performance truth, enabling AMF to track, capture, and efficiently analyze campaign data from multiple channels.

With uncertainty around the future of cookies in the ad world, marketers are faced with potential obstacles, complicating the task of tracking user data and accurately targeting buying audiences based on customer behaviors across different websites. With ChannelMix, AMF is getting ahead of this—presenting a proactive solution to this challenge. Leveraging advanced AI modeling and rules-based algorithms will allow AMF to effectively use first-party data to predict the most optimal media mix with 93% accuracy. This results in a more effective and efficient ad spend, allocating resources to the best performing channels rather than relying on potentially inaccurate data.

“We are thrilled to integrate ChannelMix into our services,” said Vintage Foster, CEO at AMF Media Group. “Data-driven insights are essential when creating effective marketing strategies, and ChannelMix will enables us to deliver even greater value to our clients.”

There are numerous benefits that ChannelMix provides, a few of our favorites:

• Centralized Reporting: ChannelMix serves as a single source for cross-channel data.
• Improved Channel Selection: With ChannelMix’s advanced analytics, AMF can identify the most effective marketing channels, ensuring that clients goals are met and budgets are allocated properly.
• Streamlined Process: ChannelMix eliminates the need for manual data pulls, freeing up resources for strategic initiatives.

Craig Brown, AMF Media Group Chief Digital Officer, underscores the game-changing impact of ChannelMix in reshaping data-driven strategies, “The platform not only adds to our already impressive tech stack but empowers us to unlock profound insights, refine our approach, and propel client success to unprecedented levels.”

“Integrating ChannelMix underscores AMF Media Group’s commitment to data-driven excellence, allowing them to deliver measurable impact and unparalleled value to their clients. This powerful platform enhances their ability to track, capture, and analyze data from multiple channels efficiently, enabling AMF to provide their clients with precise, real-time insights and optimized marketing strategies. By leveraging advanced AI modeling and rules-based algorithms, we can predict the most optimal media mix with exceptional accuracy, driving measurable impact and significant value in an increasingly complex marketing landscape,” said Michelle Jacobs, President, ChannelMix.

With ChannelMix, AMF Media Group reaffirms its position as a leader in data-driven marketing solutions, driving measurable impact and value for clients.