Intro
Campaign Marketing
Global Enterprise
SaaS Solutions Company
Services
- Campaign Marketing
- Account-based Marketing (ABM)
Our Role
- Consultant Resources
Project Overview
Situation
Our client at a global enterprise SaaS solutions company was responsible for all cross-portfolio solution marketing campaigns. Due to increased activity and market demands, they sought expert-level campaign marketing and account-based marketing (ABM) support.
Approach
Our consultant led and managed multiple, complex marketing workstreams and ABM campaigns. She developed a targeted marketing strategy, key messages and proof points. Collaborating with the sales organization and multiple stakeholders, she delivered powerful, customized programs that increased marketing-influenced revenue.
Outcome
The project was such a success that the client referred AMF to several colleagues within the broader marketing organization. Thanks to the quality and impact of the work, the client extended the consultant a full-time offer to join their team.
Testimonials
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