Intro
Elevating Patient Engagement to
Increase Retention
Recognizing and responding to this new emphasis on patient engagement isn’t easy.
The once-solid bonds between providers and patients are dissolving. The breakup has been in the works a long time, but it’s accelerating. Patients, restless and newly empowered after decades of being taken for granted, are looking for more convenience from their healthcare providers and are willing to look elsewhere to get it. Providers are left wondering what they can do to attract new patients and retain their existing ones.
While some healthcare systems are responding to the loss of patients with multimillion dollar advertising campaigns, there are doubts about how well those work. …
