About Val
Joe Lopez
CREATIVE DIRECTOR
Biography
Joe has built a reputation of award-winning creativity in a 20-year professional career that’s led him to some of the nation’s largest agencies, including BBDO, FCB and Doner Company. Along the way, he has let his results tell the tale — like his California initiative for Ram Trucks that propelled a 55% jump in sales. A national truck month campaign for the same brand produced a 45% jump in sales. And his work on EA’s Battlefield 4 video game produced 30 million online views. Joe’s work has been profiled in national publications including Advertising Age and Car and Driver among others.
Brand Experience
- Chrysler
- Del Taco
- Dodge
- EA Video Games
- Jeep
- Lear
- Louisiana Pacific
- Michigan Dental Association
- Ram Trucks
- University of Michigan
Fun Facts
- He owns a pet boa constrictor named Promise
- Joe chose a career in a creative field because law seemed too stressful and herpetology required too much schooling
- In his spare time, he enjoys weekly volunteer work, video games, reading, listening to music, watching anime, back packing and bike riding
- Perhaps a strange family coincidence, both Joe’s grandpa and his son’s grandpa are missing a leg
