Project Overview
Situation
Metabolic Maintenance, a leading provider of nutritional health supplements, needed to increase awareness and sales of MethylPro®, a nutraceutical promoting immune and mood support.
Approach
AMF Media Group reviewed Metabolic’s previous marketing efforts and sales figures. We recognized that a data-focused online campaign would find audiences more likely to purchase the product at a lower cost per lead than more traditional spends such as trade show marketing or reliance on search advertising alone.
Outcome
We implemented a data-focused programmatic, search optimization and search marketing strategy. Within a month, results from the campaign doubled those of the company’s previous efforts. Average order size increased, leading to tens of thousands in new revenue for Metabolic. And AMF’s detailed reporting uncovered new prospect regions.
10%
increase in average order size
7:1
return on ad spend
11:1
return on search marketing spend
Testimonials
“The results have been simply overwhelming, with tremendous insights and increased revenues against targeted budgets. Understanding our helpful, but sometimes complex products and how to put our message before ideal audiences at scale has set AMF apart. They are so helpful and transparent, which has enabled our team to move marketing initiatives quickly and know our teams are completely aligned to success.”
– Karla Cross, Director of Marketing
Deliverables
AMF delivered a robust programmatic and social campaign for a variety of products and promotions aimed at improving consumer health and quality of life.
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