Intro
Enjoy Every Minute
Verde Ranch
RV Resort
Platforms
- Digital
Our Role
- Branding
- Marketing
- Digital + Social
- Public Relations
Project Overview
Situation
Verde Ranch RV Resort, a new, modern and on-trend destination by Contemporary Resorts and Residences, is boutique enough to accommodate guest needs, is inclusive of all travelers and is differentiated by its casually luxurious amenities. However, the brand was not well-known and was opening within a mildly saturated market.
Approach
AMF Media Group helped launch the resort with a website, brand assets and all collateral. PR and marketing strategies were built to increase awareness, consideration and conversion and drive repeat visitors.
Outcome
Through PR tactics used to build brand awareness, AMF secured two national travel awards for Verde Ranch RV: USA Today’s 10Best and Outdoorsy’s No. 1 Luxury RV Resort in Arizona. Five social media influencers were brought in, generating additional coverage for the destination.
302%
increase in reservation bookings
6:1
return on ad spend
455%
increase in web visits
1,167%
increase in website page views
Deliverables
Website
A new website communicated that Verde Ranch RV Resort has something for everyone, with 399 RV sites and 16 beautifully appointed vacation rentals.
Promotion
In 15 months, AMF created five marketing promotions that resulted in $62,000 in trackable revenue for the resort.
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